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106.07 智慧財產權月刊 VOL.223
Էνj߰ਠᅺމ˜ڛԢʆ৷ʆ঩™dՉהܸ၈ٙਠۜ݊຾ञೈ঩໢ၾ޴ᗫ঩
Ⴁۜf຅޴ᗫऊ൬٫Ϟ৷ܓ ̙ٙঐϾ޴ڦ ঩໢ၾ޴ᗫ঩ႡۜԸІڛԢʆf್Ͼd
ԫྼɪอᒻʘ঩໢ᆽમІ׵ڛԢʆdШྼყ೯჏eञೈၾܝႡٙ೻ҏۍ ί̨ی̹
ҁϓf͟׵຾ञೈʘ঩໢ၾ޴ᗫ঩ႡۜʘҿࣘᆽમІ׵ ڛԢʆdਿ׵Ը๕ήʘᄿ
່༆ᙑdᏐ̙Ⴉ މ˜ڛԢʆ৷ʆ঩™ה ܸ၈ʘਠۜ݊˸ ڛԢʆމԸ๕ήfШ߰อ
ᒻ঩໢ԨڢમІԸڛ Ԣʆd̥݊ञೈࢪ̻˚֢И׵ྗ່ጤڛԢʆඊd֠ʔԑܸ၈
຾Չञೈʘ঩໢ၾ޴ᗫ঩ႡۜdၾڛԢʆପ͛ஹഐd͵уdίϤઋҖɨdʔ੻Ⴉ
֛Ϥਠᅺʘ޴ᗫਠۜԸІ׵ڛԢʆf
三、對於相關消費者之購買決策具實質影響之危險
͟׵Ң਷ਠᅺج ୋ 30 ૢୋ 1 ධୋ 8 ಛᗫ׵ପήႬႩא Ⴌڦʘ஝ᇍͦٙdɗ
݊ԣ˟޴ᗫऊ൬٫Ϊཀ ڦܓ፠ਠᅺlz࢙ה яତʘପήၾਠۜא؂ਕගٙஹഐᗫ
ڷ dۍ ΪԫྼɪϤஹഐԨʔπίϾᅂᚤऊ൬٫ʘᛆूdޟЇ׵̹ఙʘʮ̻ᘩ نd
݂݊dࠅкᓙਠᅺ݊щϞ˜Դʮ଺ႬႩႬ ڦՉਠۜ א؂ਕʘପήʘ໬٫™d֠඲
ୌΥୋɧࠅࡈ΁fϤࠅ΁੶ሜ޴ᗫऊ൬٫࿁፹Ⴌήଣ༟ৃʘڦ፠੶ܓd඲༺ߧᅂ
ᚤऊ൬٫ᛆूd˲Κʿ̹ఙʮ̻ᘩن ʘॣҏٙ೻ܓd˙Ϟਠᅺجୋ 30 ૢୋ 1 ධ
ୋ 8 ಛ஝ᇍʘ̀ࠅ׌ၾ͍຅׌f͟ϤϾሞd̙ࠃ͛̈˜Դʮ଺ႬႩႬڦՉਠۜא
؂ਕʘପήʘ໬٫™ٙୋɧࠅࡈ΁dу޴ᗫऊ൬ɽ଺ʕϞࠠࠅ௅ʱ€a substantial
portiond̙ঐึΪୋɚࠅ΁ה ෂ჈̈ٙ፹Ⴌήଣ༟ৃϾЪ̈ਠᅺהܸ၈ਠۜא
؂ਕʘᒅ൯Ӕഄd͵уਠۜא؂ਕၾՉԸ๕ʘ፹Ⴌᑌซd຾൙Пd̙ঐึ࿁޴ᗫ
ऊ൬٫ʕʘࠠࠅ௅ʱdᗫ׵ਠᅺהܸ၈ʘਠۜא؂ਕٙᒅ൯Ӕഄdପ͛ྼሯࠠࠅ
ٙᅂᚤ 21f޴࿁ϾԊd߰ɓছ޴ᗫऊ൬٫࿁׵ਠᅺהܸ၈ਠۜא؂ਕٙᒅ൯Ӕഄd
Ԩʔ˸ਠᅺlz࢙ הяତٙʔྼପή༟ৃމՉࠠࠅϽඎΪ९dۆ Ϥʔྼପή༟ৃ֠
ʔԑᅂᚤ޴ᗫऊ൬٫ٙᒅ൯Ӕഄdʔ੻ፗ༈ਠᅺމ˜Դʮ଺ႬႩႬڦՉਠۜא؂
ਕʘପήʘ໬٫™22fШ࠽੻ɓ౤dఱᗇኽϾሞd߰ਠᅺ הܸͪٙήଣਜਹdฏ
݊˸ਠᅺהܸ၈ʘਠۜא؂ਕϾഹΤ٫d޴ᗫऊ൬٫ึ˸ϤପήԸ๕Ъ މᒅ൯Ӕ
ഄፅඎ̙ٙঐ׌ฏ৷ 23f
21 In re Cal. Innovations, Inc., 329 F.3d at 1341 (Fed. Cir. 2003)(“Thus, due to the NAFTA changes in the
Lanham Act, the PTO must deny registration under ² 1052[e][3] if nand [3] the misrepresentation
was a material factor in the consumer's decision.”)
22 MCCARTHY, supra note 11, at ² 14:33.
23 Id.