智慧財產權月刊 218期

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Table of Content (Chinese) 01
Table of Content (English) 02
Call for Papers 03
AWord from the Editor 04
Topic of the Month ― Trend of Internet Era
and Branding Strategy
The Winning Trademark Strategy for Branding In 06
the Internet Era
Ping-An Shih
An Overview of the Brands Development in 17
Mainland China in the Internet/Information Age
Kuan-Hsun Chen
Mainland China to promote the “Internet + brand” 30
cloud platform – Introduction to “Orange Cloud”
Kuan-Hsun Chen
Papers & Articles
A Research on Recordation System of Patent Right 46
based on the Cases in Taiwan Ñ Focused on
Paragraph 1, Article 62 of the Patent Act
Su-Yun Chen
IPR Column 66
IPR News 68
What's New at TIPO 74
IPR Statistics 85
Published Journal Index 88
Appendix 89
Issue 218
February 2017
Intellectual Property Right Journal
Published on the 1st of each month.
Publishing Agency: TIPO,MOEA
Publisher: Shu-Min Hong
Editor in Chief: Tso-Liang Kao
Deputy Editor in Chief:
Tso-Liang Kao
Editing Committee:
Wen-Fa Huang; Cheng-Wei Liao;
Shi-Yun Zhou; Kuo-Tang Lin;
Chen-Chen Liu; Hao-Chi Mao;
Ching-Chieh Lin; Chan-Cheng Ho;
Cheng-Rong Hwang; Chia-Ying Wu;
Jen-Ping Chang; Te-Po Wang;
Yi-Ming Wang; Ching-Ping Chen;
Tso-Liang Kao
Executive Editor: Kai-Yuan Lee;
Yu-Yu Liu
TIPO URL:
Address: 5F, No.185, Sec. 2, Xinhai
Rd., Taipei 10637, Taiwan
Please send all contributing articles to:
Phone:€02 23767170
Fax:€02 27352656
First Issue: January 1999
Intellectual Property Right Journal